How Customers of Small and Medium Wood-processing Slovak Enterprises Perceive a Green Product

Denisa Malá, Mariana Sedliačiková, Dana Benčiková

Abstract


Differentiating and ecologizing of products have gained an increasing amount of importance, and green logistics has achieved an irreplaceable position as an important tool for competitiveness. Small and medium-sized enterprises (SMEs), in this case wood-processing enterprises, can achieve this position through the innovation of green products. Based on the results of research focused on finding out how customers perceive green wood products, the objective of this work is to propose possible ways to implement green products in wood-processing SMEs in Slovakia, while taking into account the requirements of customers related to green products. The research was evaluated by methods of testing the statistical hypothesis (binomial test, Chi-square test, Friedman test, and Wilcoxon test), descriptive statistics, and data visualization. The survey revealed that primary reasons why customers of wood-processing SMEs do not buy green wood products is their high price and an insufficient amount of available information about them. In addition to the price, respondents mainly take the quality and safety of the products into account when making purchases. Based on the analysis performed, three basic green strategies focused on product innovation are proposed for consideration by wood-processing SMEs in Slovakia and elsewhere.

Keywords


Green product; Wood-processing; Small and medium enterprises (SMEs); Customer

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Welcome to BioResources! This online, peer-reviewed journal is devoted to the science and engineering of biomaterials and chemicals from lignocellulosic sources for new end uses and new capabilities. The editors of BioResources would be very happy to assist you during the process of submitting or reviewing articles. Please note that logging in is required in order to submit or review articles. Martin A. Hubbe, (919) 513-3022, hubbe@ncsu.edu; Lucian A. Lucia, (919) 515-7707, lucian.lucia@gmail.com URLs: bioresourcesjournal.com; http://ncsu.edu/bioresources ISSN: 1930-2126