Predictive Modeling of Athletic Footwear Sales using Trend Analysis

Anuradha Gupta

Abstract


In fashion business, forecasting is very crucial given the uncertainty associated with demand and supply. Footwear industry being an integral part of fashion has evolved and become a multi-billion dollar industry. This paper focuses on athletic/sports shoes, its present and future market. This paper also talks about the reasons, which influences the athletic shoes sales globally, though it may vary slightly with different culture, economy and taste. Past sales figure of Shoe store sales in the United States from 1992 to 2013 (in billion U.S. dollars) is used to estimate the future sales. Trend analysis forecasting is used to predict the future sales and growth of athletic shoes market.

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