Analysis of Fit issues among Plus-size Females with varying BMI

Skyla Staton

Abstract


This study explores the relationship between female body mass index (BMI) and fit issues for plus size female aged 18+ who wore size 14+. Participants were surveyed on their frequency of experiencing fit issues while shopping for apparel (Mintel, 2015). This study looks at how BMI classifications of overweight and obese effects the instances of fit issues among plus size consumers. A one-way ANOVA was used to analyze the data regarding fit between the two populations. Results showed significance between the populations where obese women tend to have more difficulty than overweight women. This study looks to strengthen the apparel industry’s concern with apparel fit for plus size women; thereby motivating manufacturers to implement changes to design processes to combat these issues.

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