Author Details

Alavi, Seyyed Moslem, PhD Candidate, Department of System Management, Faculty of Economics, Management and Social Sciences, University of Shiraz, Shiraz, Iran, Iran, Islamic Republic of

  • Vol 12, No 2 (2021) - Scholarly Articles
    Exploring the Relationship between Apparel Brand Differentiation and Brand Purchase Intention with a Focus on Roles of Brand Identification and Brand Awareness
    Abstract  PDF